The prices here are as low or lower than anywhere else I've shopped, and the people are knowledgeable and helpful without any trace of snobby attitude. They've made several suggestions, sometimes recommending a lower priced bottle rather than the one I asked about, and usually their picks are delightfully good. I'm definitely a huge fan.
Warning, the traffic lights on ECR south of Beltramo's are timed for maximum frustration and exasperation. At a bad time, or on a bad day, you'll be lucky to progress at 3 car lengths per minute. Eeew. Might be worthwhile to go north and catch Fair Oaks to Middlefield or some other back way out.