Diane Pfile & Ruth Villasenor opened their store in June 2004 because they believe in using natural products, “its good for us, the earth, and our pets.” After learning about the increasing rates of cancer, diabetes and kidney problems in animals, they felt the need to do their part spreading the word about all the harmful chemicals in pet foods, treats, shampoos, supplements, and cat litters. Diane and Ruth believe there has to be a direct correlation — there is in humans, why not our pets? Diane and Ruth make a conscious choice to stock only products they feel good about. They feel strongly about helping the consumer make conscious choices too.
